Local Designers, Builders, Craftsmen

With more than 20 years of hands-on experience in remodeling and construction, Bob Gockeler brings a rare blend of craftsmanship and creativity to every project. As the founder and president of KraftMaster Renovations, he’s led the transformation of hundreds of homes—ranging from thoughtful bathroom makeovers to complex, large-scale additions.

Bob is a Certified Remodeler (CR) and Certified Kitchen & Bath Remodeler (CKBR) through the National Association of the Remodeling Industry (NARI), where he served as a past board member, helping shape the direction of the remodeling industry.

What sets Bob apart is his ability to see the full picture. He has an instinct for uncovering a home’s hidden potential—whether it’s reimagining a kitchen layout or designing an addition that feels like it’s always belonged. Homeowners come to him for smart, functional design and stay for the hands-on approach and unmatched attention to detail.

Outside the remodeling world, Bob is a proud (and busy) dad to six kids—three his own and three awesome step-sons. When he’s not meeting with clients or managing crews, you’ll find him covered in sawdust—what he likes to call man glitter—in his custom woodworking shop or operating one of his two sawmills. From milling his own lumber to building furniture from scratch, Bob lives and breathes craftsmanship in every sense of the word.

As Vice President of Operations, Julie Gockeler is the essential link between clients, kitchen designers, and the installation team at KraftMaster Renovations. She joined the company in 2017 after a successful career in retail management, bringing with her a powerful mix of business savvy, team leadership, and an unwavering commitment to exceptional client service.

Julie has over 20 years of experience in customer service and operational leadership. She’s the steady hand that keeps every project organized, every schedule on track, and every client informed and confident throughout their renovation. Known for her calm demeanor and tireless dedication, Julie ensures that each homeowner feels fully supported from the first consultation to the final punch list.

But her strengths go beyond operations—Julie infuses every part of KraftMaster with a sense of care, positivity, and personal connection. She leads with empathy, communicates with clarity, and motivates the team with her signature “get-it-done” energy.

When she’s not managing renovation timelines or coordinating teams, Julie enjoys life to the fullest. She’s a proud wife, a devoted mom and stepmom to six kids, and a loving grandmother. Her downtime often includes tending to her backyard garden, caring for her flock of chickens, cooking big family meals, or exploring antique markets. She’s also frequently out on trails with the family’s three dogs—hiking, swimming, and making the most of the little things.

Since joining KraftMaster Renovations in 2012, Robbie Gockeler has grown through nearly every role in the company—from field expeditor to full-time carpenter, and now into leadership. Today, he manages the financial heartbeat of the business, overseeing company operations with a sharp focus on budgets, forecasting, and performance metrics.

As Operations & Finance Manager, Robbie leads the day-to-day financial strategy for KraftMaster—working closely with ownership and project managers to ensure every project runs smoothly, efficiently, and profitably. His unique blend of hands-on building experience and behind-the-scenes financial oversight gives him a well-rounded perspective that helps drive smart, sustainable growth for the company.

Robbie is also a Certified Kitchen & Bath Remodeler (CKBR) through the National Association of the Remodeling Industry (NARI), further deepening his knowledge of best practices and project execution.

At home, Robbie is a proud dad, soaking up life with his daughter Rory and new baby boy Crew. He and his wife are navigating the wild ride of parenting toddlers and newborns, one snack break and sleepless night at a time. When he finds time to unwind, Robbie can usually be found tinkering in his woodworking shop or experimenting with new ideas on his 3D printer.

Chris Stevens grew up with a hammer in his hand—literally. His remodeling journey began at just eight years old, helping his dad renovate their family home. What started as weekend projects turned into a lifelong passion for construction, craftsmanship, and the satisfaction of seeing a project come to life.

Today, Chris brings that same hands-on energy and eye for detail to his role as Production Manager at KraftMaster Renovations. Since joining the family business three years ago, he’s become known for his innovative problem-solving, clear communication, and calm leadership—managing projects with precision, collaboration, and a relentless focus on quality.

Chris is a Certified Kitchen & Bath Remodeler (CKBR) through the National Association of the Remodeling Industry (NARI), and continues to invest in his own growth through ongoing education and industry training. He’s deeply committed to staying ahead of trends and building science, ensuring every client gets a remodel that’s as smart as it is beautiful.

When he’s not on-site or coordinating with clients, you’ll find Chris outside, where he fuels his adrenaline with drift racing, or dives into one of his many hands-on hobbies. Whether he’s fine-tuning a car or managing a build, Chris brings focus, grit, and pride to everything he takes on.

As KraftMaster’s Expeditor, William Gockeler plays a critical role in keeping projects moving smoothly and clients confident throughout the remodeling process. He manages inventory, coordinates materials, and ensures that everything—from tile deliveries to fixture drop-offs—arrives on time and ready for installation. He also serves as an on-site liaison between homeowners, contractors, and municipal inspectors, helping keep communication clear and projects on schedule.

William takes pride in job site setup and protection, treating every home with the same care and respect he would his own. From protecting finished floors to setting up temporary walls and work areas, he focuses on the details that create a clean, organized, and professional remodeling experience from start to finish.

Outside of work, William thrives on challenge and movement. He’s an avid dirtbike rider and rock climber, always pushing his limits, refining his skills, and spending time in demanding outdoor environments. He previously worked as a backcountry guide in Yellowstone, where planning, adaptability, and attention to safety were critical—skills that now translate directly to managing complex job sites and solving problems efficiently under pressure.

Driven and ambitious by nature, William is continually expanding his remodeling knowledge through hands-on experience and ongoing education, always looking for ways to improve his craft and grow alongside the KraftMaster team.

Carly Gockeler brings a deep understanding of space, structure, and human experience to her role as Director of Interior Design at KraftMaster Renovations. With a background in commercial architectural design and planning, Carly approaches each residential project with technical precision and creativity—balancing form, function, and lifestyle in every detail.

Her greatest strength lies in her ability to visualize a space three-dimensionally. From initial layout to final finishes, Carly considers how materials, lighting, and flow interact, ensuring every element serves a purpose and supports the homeowner’s daily life.

“Each project is unique to its user. Interior design isn’t just about making a space beautiful—it’s about making it work beautifully.”
— Carly Gockeler

Carly holds a Bachelor of Arts in Interior Design from Kean University and is skilled in CAD, specifications, accessible design, and in-depth design research. Her approach blends efficiency with elegance—designing spaces that are not only stunning, but smart and highly personalized.

When she’s not guiding clients through cabinetry layouts or selecting finishes, Carly is soaking up time with her two children (a son and a daughter), heading off on weekend camping trips, tackling new hobbies with friends, or getting lost in a good book. Family time, fresh air, and creative exploration are always high on her list.

Victoria “Vicky” Karcich is an interior designer with a rare ability to bring a client’s vision to life—from concept to completion. With a sharp eye for detail and a calm, collaborative approach, Vicky makes the design process feel effortless, organized, and exciting.

She knows firsthand that the difference between a good project and a great one often comes down to communication, transparency, and attention to detail. Her ability to listen carefully, guide clients confidently, and coordinate seamlessly with the construction team makes her a key part of the KraftMaster experience.

Vicky has a passion for creating spaces that reflect the people who live in them—balancing style and personality with timeless design choices. Her work blends creativity with practicality, making sure each space looks beautiful and functions perfectly.

Whether she’s designing a bold powder room, a serene primary bath, or an open-concept kitchen, Vicky brings warmth, insight, and a love for the craft to every project.

With a background in fashion and a keen eye for spatial design, Rebecca Wright brings a unique blend of creativity and strategy to every project she touches. A graduate of the Savannah College of Art & Design, Rebecca holds a BFA in Fashion Design—a foundation that deeply informs her sense of texture, color, and form.

Before joining KraftMaster Renovations, Rebecca honed her skills in merchandise planning and retail management, where she learned the power of personalization and the importance of crafting memorable client experiences. Today, she brings that same energy to the world of interiors—infusing every home she designs with character, comfort, and cohesion.

Rebecca believes in creating spaces that reflect the whole person—not just their style, but their lifestyle. She’s known for her attentive listening, joyful energy, and ability to blend architectural elements with furniture and decor in a way that feels curated, livable, and entirely personal.

Whether she’s designing around a treasured heirloom or helping a homeowner define their aesthetic from scratch, Rebecca approaches every detail with focus and care.

When she’s not collaborating with clients or styling finishing touches, Rebecca enjoys life with her husband, their two beloved dogs, and her ever-growing jungle of 100+ houseplants.

Peri is a people-first designer who thrives on turning functional spaces into environments that are as purposeful as they are beautiful. With a background in product design and customer service, she brings a unique blend of precision, creativity, and empathy to her role at KraftMaster.

As a Design Assistant, Peri supports the team with a sharp eye for detail and a strong grasp of user-centered design. Her understanding of form, function, and the client experience helps bring each project to life in a way that feels intentional, well-balanced, and distinctly personal.

Outside of the studio, you’ll find Peri staying active at the gym, cooking up healthy meals to the soundtrack of her favorite playlists, or carving down the slopes all winter long.